What's holding
India back
India has 1.4 billion people and won 6 Olympic medals at Paris 2024. The talent is not the problem. These are the ten things standing between India and a place among the world's sporting nations, what the evidence says about each, and what would change it. Every figure links to its source.
Too little, spread too thin, arriving too late
India spent about ₹470 crore preparing athletes in 16 disciplines for Paris. Britain's UK Sport put roughly eight times as much into its Olympic and Paralympic programmes over the same four years, then won 65 Olympic medals. The comparison isn't exact, since the UK figure includes Paralympic sport, but the scale is.
Most of India's money also goes to athletes who are already close to a medal. That is sensible, but it means the sixteen-year-old national junior champion, who needs a coach, a physio and travel to meet better opponents, is usually on their own. The 2026-27 sports budget rose 15% and launched a ten-year Khelo India Mission, which is a real step up. Per person, it is still about the price of two cups of tea a year.
Multi-year funding that follows athletes from junior level, plus private and CSR money for the athletes just outside the elite schemes.
Fourth place has become a habit
At Paris 2024, India finished 71st on the medal table with 6 medals, down from 48th and 7 in Tokyo. It also finished fourth six times. Several were decided by a shoot-off, a single kilogram or one end of archery.
Margins this small are won by sports science, nutrition, mental preparation and experience of high-pressure finals. Those are exactly the areas where Indian athletes get the least support, and where top sporting nations spend the most.
Sports scientists, psychologists and nutritionists embedded with every elite squad, and more international competition in the years before a Games.
Not enough coaches, and too little science
In August 2025 Parliament's standing committee on sport reported that about 45% of sanctioned posts at the Sports Authority of India were vacant, and asked for them to be filled within six months. Coaches are the people who spot talent, correct technique and keep athletes in the sport. A country short of them loses athletes it never sees.
Sports medicine and science are thinner still outside a handful of national centres. An injured junior in a small town often has nobody to tell them whether to rest, rehabilitate or quit.
Fill coaching posts, pay coaches properly and certify thousands more at district level, linked to regional sports-science hubs.
Half the country doesn't move enough
Every Olympic champion starts as a child who loved to play. In India, play is squeezed out early: exams come first, physical education is often treated as optional, and nearly one school in five has no playground at all. A 2024 Lancet Global Health study found that 49.4% of Indian adults were insufficiently active in 2022, among the highest rates in the world, and projected about 60% by 2030.
A nation where most people don't play sport will always have a small pool of athletes to choose from. The pool is the problem, not the talent in it.
Daily physical education protected in every school, playgrounds counted and opened after hours, and school competitions in many sports, not only one.
Champions need to be fed first
Nearly three in ten Indian children under five are stunted, according to the latest National Family Health Survey. That is a large improvement on earlier surveys, and still one of the highest rates in the world. Elite sport needs strength and endurance built over years; many talented children from poorer families start that journey already behind, and many athletes describe diet as their biggest daily cost.
Nutrition support built into talent programmes from the first selection, not only once an athlete reaches a national camp.
Federations run by officials, not athletes
In 2023 the world wrestling body suspended India's wrestling federation for failing to hold elections, and the sports ministry later suspended its new leadership until March 2025. In October 2024 the International Olympic Committee stopped payments to the Indian Olympic Association, except those going directly to athletes, until a long-running dispute among its officials was settled in 2025 (funding resumed).
Disputes like these cost athletes selection trials, competitions and coaching time. The National Sports Governance Act 2025 is meant to fix this with a National Sports Board that can recognise or de-recognise federations, a tribunal for disputes, and supervised elections. It will only work if athletes get a real voice inside federations, not just on paper.
Enforce the new Act: elected athlete representatives, published accounts, time-bound selection disputes and term limits for officials.
A doping problem the world can see
In the World Anti-Doping Agency's most recent annual testing report, India had the highest positive rate of any country running more than 5,000 tests: 3.6%, against 0.2% for China and 1.1% for the USA. India's anti-doping agency says the numbers reflect stronger testing, and its partial 2025 figures are lower.
Either way, it ends careers, it puts young athletes' health at risk, and an IOC official has reportedly named it as a concern about India's bid to host the 2036 Olympics (report).
Education for every junior athlete and coach, testing at youth and state events, and penalties for the coaches and suppliers, not only the athletes.
One sport takes almost all the money
Cricket is a national joy, and its success is earned. But it absorbs 89% of everything spent on sport in India, including 81% of sponsorship. Every other sport, from athletics to wrestling to hockey, shares the remaining 11%.
The IPL's media rights alone are worth about ₹9,700 crore a year, more than twice the entire sports ministry budget. Brands follow audiences, and audiences follow what they can see. Olympic sports get attention for two weeks every four years, so sponsors rarely find their athletes in between.
Year-round visibility for Olympic and Paralympic athletes, so fans and brands can follow them long before the Games. This is the gap Bharat Podium exists to fill.
Girls drop out, and safety comes first
Indian women have won many of the country's biggest medals, yet girls face extra barriers from the start: safety on the way to training, families who stop their sport at adolescence, and a lack of women coaches and changing rooms.
In 2023, several of India's best-known women wrestlers protested publicly, alleging sexual harassment by the then president of their federation, Brij Bhushan Sharan Singh, who denied the allegations. A Delhi court acquitted him in August 2026, and four of the complainants have challenged the acquittal. Whatever the final verdict, the case showed how hard it is for athletes to raise complaints against the officials who control their selection.
Independent safeguarding officers and complaint routes in every federation, more women coaches, and safe travel and facilities for girls.
Sport still isn't seen as a career
Attitudes are changing: in a 2021 LocalCircles survey, 71% of families said they would back a child who chose a sport other than cricket as a career. The willingness is there. The pathway is not.
Between about 17 and 21, an athlete has to choose between training and studying or earning. Without a stipend, a sponsor or a secure job to fall back on, most choose the job, and India loses athletes at exactly the age they would start winning senior medals. Retired athletes with no qualifications send the same message to the next generation.
Stipends and sponsors for promising athletes aged 17 to 21, flexible education alongside training, and second careers in coaching, refereeing and sports science.
The proof it can be done
- Para sportIndia won a record 29 Paralympic medals in Paris, 7 of them gold, up from 19 in Tokyo. Focused support works. Source
- Asian GamesFrom 36 medals at Busan 2002 to 106 at Hangzhou 2022, India's best ever.
- A bigger budgetThe 2026-27 sports budget rose 15% to ₹4,480 crore, with a ten-year Khelo India Mission aiming for the top ten by 2036. Source
- New rulesThe National Sports Governance Act 2025 gives athletes a tribunal and the state a way to act on badly run federations. Source
- Home GamesAhmedabad will host the 2030 Commonwealth Games, and India is in dialogue with the IOC about the 2036 Olympics. Source
Where these numbers come from
- The Week, Jul 2024: ₹470 crore spent on 16 Olympic disciplines
- UK Sport, Jul 2024: Paris investment and medal targets
- The Tribune, Feb 2026: sports ministry budget 2026-27
- Khel Now, Aug 2024: India's fourth places at Paris 2024
- ESPN, Aug 2024: CAS rejects Vinesh Phogat's appeal
- PRS India: Standing Committee report on SAI and Khelo India, Aug 2025
- Deccan Herald on Lancet Global Health, Jun 2024: physical inactivity
- PIB, Jul 2026: UDISE+ 2025-26 school facilities
- ETV Bharat, Aug 2026: NFHS-6 child stunting
- United World Wrestling, Aug 2023: WFI provisionally suspended
- The Tribune, Mar 2025: sports ministry lifts WFI suspension
- The Tribune, Oct 2024: IOC stops funding to IOA
- DT Next, Sep 2025: IOC resumes funding to IOA
- The Tribune, Aug 2025: National Sports Governance Act
- Outlook, Dec 2025: WADA 2024 testing figures
- Adgully, Mar 2026: WPP Media 'Sporting Nation' report on 2025
- Scroll, Jun 2022: IPL media rights 2023–27
- ETV Bharat, Aug 2026: timeline of the case against the former WFI chief
- ETV Bharat, Sep 2026: wrestlers challenge the acquittal
- ThePrint on LocalCircles survey, Aug 2021: parents and sports careers
- All India Radio, Sep 2024: India's record Paralympics
- GamesBids, Jul 2025: IOC concerns about India's 2036 bid (anonymous source)
- Olympics.com, Nov 2025: Ahmedabad confirmed for 2030
Checked 1 October 2026. Ministry budgets include youth affairs as well as sport. Spotted an error? Tell us and we'll correct it in public.